Dubai : Kemmannu Man  Satheesha's 'Chilly Willy'  Making Waves in Food Industry
Business Desk
Daijiworld Media Network – Dubai

Dubai, Feb 3: Chilly Willy Food Industries FZE located in Hamriyah Free Zone,  manufactures and distributes various high-quality food products across UAE at competitive prices.  Established in February 2008 as Texas Best Middle East FZCO,  at Al Ras, Deira, near the Gold Souk,  Opposite Al Jazira Hotel with Satheesha Venkatramana as its managing partner, it was rechristened Chilly Willy Food Industries FZE in November 2010.  Today, Chilly Willy Trading Co. LLC  are  leading importers, exporters, wholesalers and dealers of general merchandise.  “Our vision is to become the leading importers and exporters of food products in the UAE in the next three years.  Our mission is to provide top class food products to our clients within the UAE and also to countries like Yemen, Djibouti, Somalia, Mogadishu, Hargeisa, Ethiopia, Uganda, Rwanda, Burundi, Congo, Central Asi, Lome, Conakry, Senegal, Ghana, Benin, Cameroon, Kenya, Madagascar, India, Maldives, New Zealand  at competitive rates with a variety of products to choose from”, says Managing Director  Satheesha Venkatramana.

Chilly Willy  is an associate company of Freeze Pops FZCO, Jebel Ali Free Zone, Dubai  which has been operating from 2003 after it was relocated from United Kingdom.  Free Pops FZCO concentrates primarily on producing tomato paste products packed in aluminum pouches  of 800 grams, 400 grams, 70 grams, 50 grams, 45 grams and 30 grams in different Brix levels like 28/30, 22/24 and 18/20,   according to the needs of its growing clientele spread across UAE, Gulf countries, African countries and to countries like Yemen and Palestine.  The company is “HACCP’ approved since 2006, approved by  Dubai Municipality and  has been certified by Tuv World, Germany.  It is the first company in Jebel Ali Free Zone to produce and package tomato paste in food grade aluminum pouches.

Success comes with hard work, innovative  and creative ways of finding a niche in today’s competitive market and striving hard to maintain the cutting edge obtained through these combined efforts.  The men behind the success story of Free Pops FZCO  and Chilly Willy are  its Managing Director Satheesha Venkatramana and Director  D Cusick.  Both these men possess more  than 20 years of experience of working in food manufacturing  and marketing  divisions in Unite Kingdom, before shifting their base to Dubai in 2003.  

This dynamic duo possess in-depth knowledge in marketing of food products, particularly dates, soft drinks and tomato paste products.  Chilly Willy exclusively markets tomato paste products manufactured by Freeze Pops FZCO.  Chilly Willy dates, tomato paste products, ketchup, hot sauce, mayonnaise, rose water, white sugar, Brazilian sugar, Thailand Sugar, salt, olive oil, Tunisian dates, Saudi dates and Oman  dates  are some of the exclusive brands of Freeze Pops FZCO marketed by Chilly Willy.  The company also markets other brands of dates like Dabbas, Fard, Lulu, Khalas, Nagal, Mariam, Zhadi, Sayyar, Majdool, Barhi, Sheshe, Barni, Kodri etc., along with other food products.

The company also imports  well known “Yajaman Brand” of pickles from Mangalore in Karnataka in 400 gram bottles and 5 kg gallon mix, coconut milk from Chennai, milk powder from Sri Lanka, dates from Tunis, Egypt, Oman and Saudi Arabia.  The  company is fortunate to have the services of efficient, dedicated, highly skilled  and trained  and customer-friendly  personnel working in different branches,     who have played  a major role in the success of the company.  They are guided by the simple  motto of ‘total satisfaction of the clients’. 

Chilly Willy also directly markets products to various hypermarkets/supermarkets besides catering to the needs of restaurants and ship chandelling in Dubai and other emirates in the UAE.  The company is armed with a fleet of delivery vans  to ensure  timely delivery of goods to its clients.   

The success of Satheesh Venkatramana, who hails from  Kemmannu in Dakshina Kannada District,  is the result of hard work and the passion with which he goes about his work.  Needless to say he has made his parents Vanamala and Venkatramana proud by making it big with the success of Chilly Willy.  Born on January 1, 1964, Satheesha after his high school in Kemmannu moved to Bangalore for his graduation.  Additional specialization in Hotel Management helped him to master the skills in the field.  However, it was his experience of 24 years  as Export Manager in Dubai Municipality which helped him learn the nitty-gritty  of the food industry.  Armed with this rich experience and  emboldened by his innate ability to strike it big, Satheesha ventured into the business  in 2003.  In the last 8 years he has worked hard to carve out a niche in the market  to emerge as a leading player in the food industry sector.  He has provided employment to over 70 people, mainly from Dakshina Kannada District, in his company in Dubai.    By his dynamic leadership he has been able to inspire his workforce  to continue  the tempo  of growth and it is the power of resilience that has helped his company to withstand the wave of recession.

The success of Satheesha  clearly demonstrates  that  if there is a will there is a way. Success does not come in isolation.   It calls for  some amount of creative impulse,  a dash of dynamism and the willingness to work hard, as Satheesha has displayed in ample measure.   But success has not gone to his head and he has retained that down to earth  and  endearing quality. 

Satheesh and his wife Mamta are blessed with three daughters Sanya, Tanya and Manya, who are studying in Indian High School, Dubai.

Know more about Chilly Willy :
info@chillywillydubai.com
www.chillywillydubai.com
Tel: +971 4 2356163