Daijiworld Media Network – Mangaluru (MS)

Mangaluru, May 4: Beer lovers of the coastal region, who were generally used to crowd the wine shops and bars to have chilled beer during rising mercury, seem to be not too interested this year.

Compared to last year, the sale of beer this year has plummeted. According to details available, from January to March 2022, only 5,27,391 boxes of beer have been sold. For the corresponding period the sale in 2021, it was 5,68,637. This means a deficit of 41,246 boxes.

According to assistant commissioner of excise of Dakshina Kannada, Bindushree P, there is no activeness in the tourism sector in the district of Dakshina Kannada which is the main reason for the downfall.

Manager of a wineshop says that after Covid-19 pandemic many people have given up drinking beer and hard liquor. Public feels that consumption of beer causes cold that may lead to coronavirus.

Compared to pre-Covid times, meetings and functions have also reduced a lot. This is also the reason for a reduction in beer sales. After coronavirus, many people have lost jobs and are continuing to face financial hardships which have also affected the sale of beer and other liquor. There is no demand for special permit of CL-5 which is required for functions to supply liquor.

These are also contributing factors for the reduction in sale of beer.