Mumbai, Sep 25 (IANS): Mani Ratnam's epic movie, 'Ponniyin Selvan-I', has become, according to its makers, Lyca Productions, the first Tamil film to release its teaser on the fabled billboards of Las Vegas.

The king-size images of the Chola emperor, Aditya Karikalan (played by Chiyaan Vikram), and the commander Vallavaraiyan Vandiyadevan (essayed by Karthi), have lit up the iconic Las Vegas Boulevard with the entertainment strip's landmark, The Bellagio, looming in the background.

Earlier on Saturday, pictures of the 'PS-1' cast and crew, including Mani Ratnam, Vikram, Karthi and Trisha, all travelling economy class to Mumbai for the film's promotions, with the tagline 'The Cholas are coming', was trending on Twitter.

The Rs 500-crore film, which is slated for a September 30 release, has an ensemble star that includes, besides Vikram and Karthi, Jayam Ravi (playing Arunmozhi Varman), Trisha (Kundavai) and Aishwarya Rai Bachchan (Nandini). The stellar supporting cast consists of Shobita Dhulipala, Aishwarya Lekshmi, Vikram Prabhu, Jayaram, Prakash Raj, Sarathkumar, Parthiban, Kishore, Babu Antony, Rahman, Lal and Nassar.