New Delhi, Nov 30 (IANSlife): One of India's fastest-growing online travel portals, Cleartrip, has announced the launch of "Clear Advantage" in an effort to provide unmatched customer experience, value-led innovation, and foster confidence in the OTA market.

Clear Advantage is created to offer its clients the most spectacular value while enhancing the travel experience as a pioneering step toward its brand-new avatar.

Grounded in flexibility, affordability, and seamlessness, Clear Advantage offers remarkable benefits to customers including

CT Flexmax - An upgraded version of EzCancel that allows a user to both modify and cancel a flight booking 24 hours before the departure (CT Flexmax is priced at INR 399; CT Flex is priced at INR 99)

CT Hello - All customer assistance calls will receive a response within 60 seconds

CT Upgrade- Free meals or seats on select flights

24-hour refund- 99% of refunds will be processed within 24 hours

Ayyappan R., CEO of Cleartrip, said, "As a business, customer-centricity is the life force that fuels all our endeavours. Clear Advantage is an extension of this principle and mirrors our core values - 'transparency, optimism, curiosity, innovation, and inclusivity'. When a customer chooses us, they trust us to offer the best travel experience that is value driven and seamless - and we do not take that responsibility for granted. The launch of Clear Advantage is one of the several measures we have taken to make travel hassle-free and flexible. We are confident that our value proposition will usher in a new era within the OTA landscape and enable customers to experience travel like never before."

In FY23, Cleartrip's top line increased by three times year over year. With clutter-busting ideas like Cleartrip Tatkaal, Passports are #MeantForMore, and The Big Billion Days by Flipkart, it's also been a terrific year for marketing communications. When it comes to innovation, the platform will keep putting big investments on the travel and tourism sector while prioritising value creation and customer centricity.