YouTube to remove 'overlay ads' on videos from April 6


San Francisco, Mar 7 (IANS): Google-owned YouTube has announced that the "Overlay ads" ad format will no longer appear on YouTube, starting from April 6.

"Starting on April 6th, 2023, the 'Overlay ads' ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices," the company said in a YouTube Help Forum post.

Overlay ads are a legacy ad format that is only served on desktops and are disruptive for viewers.

The company said that these ads only appeared on the desktop and expects to see a limited impact for most Creators as engagement shifts to other ad formats.

Moreover, the video streaming platform also mentioned that there are no changes to any of their other ad formats.

Earlier this month, YouTube disabled new posts and comments on its English Help forum as it switches to a read-only mode ahead of "improvements" in the next several months.

"Unfortunately, many threads are not relevant for user-based discussion and a large amount of questions go unanswered. Our goal is to ensure this can be a helpful space for all of you, so we'll be using this time and these experiments to inform the long-term plan for this forum -- more to come," according to the YouTube Help page.

 

  

Top Stories


Leave a Comment

Title: YouTube to remove 'overlay ads' on videos from April 6



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.