Hangyo becomes official partner of Royal Challengers Bengaluru in IPL

Media Release

Mangaluru, Jan 26: Hangyo has been crowned as the official partner of the Royal Challengers Bengaluru in IPL season 2024 - the sensational cricket extravaganza.

Imagine a swirl of excitement and joy as Hangyo, the ice cream wonder from the coast of Karnataka, joins forces with the cricketing magic of RCB. It is a celebration of flavours, passion, and sweet victories both on and off the field.

In a delightful fusion of cricket euphoria and frozen delights, Hangyo Ice Creams joyfully declares its role as the official partner for the Royal Challengers Bangalore (RCB) during the upcoming T20 season 2024. As Hangyo embarks on this thrilling venture with RCB, it mirrors the essence of shared joy and cherished moments.

From its humble origins as a charming ice cream haven in a small town to evolving into an industry giant, Hangyo's journey echoes the fervour and commitment that cricket aficionados bring to the game. Hangyo envisions this collaboration as a festivity of the timeless happiness of cricket and ice cream in a delightful melange of fun and spirit. The now-top brand, Hangyo, has served 3 million consumers and has an installed capacity of 1.2 lakh litres per day! Serviced by 30,000 retail stores, 330 channel partners, and employing over 1000 people.

As the official partner for RCB during T20 season 2024, Hangyo is set to infuse an extra layer of delight into the cricketing spectacle, elevating the excitement of each match with a dollop of indulgence. From beloved classics to inventive creations, Hangyo's ice creams will be readily available to fans, crafting a harmonious symphony of flavours to complement the electrifying cricket action.

About Hangyo Ice Creams Pvt Ltd

Established in 2002, Hangyo Ice Creams Pvt Ltd has emerged as a prominent name in the ice cream industry, spanning seven states in southern India. Committed to delivering quality, innovation, and customer delight, Hangyo continues to spread happiness through its diverse array of ice cream offerings. Hangyo ice cream delights in the hearts of ice cream enthusiasts across Karnataka, Maharashtra, Goa, and all South Indian states - Kerala, Tamil Nadu, and Andhra Pradesh, Telangana - with its delectable offerings.

About Royal Challengers Bangalore

The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams, the team has made three final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all and reached the Playoffs for three consecutive years in 2020, 2021 and 2022.

The squad consists of a fine blend of proven stars of the international arena and emerging talent. The international stars include the likes of Faf du Plessis, Virat Kohli, Dinesh Karthik, Glenn Maxwell, Wanindu Hasaranga and Josh Hazlewood, the team over the past few years has also nurtured and developed top domestic talents. Two outstanding fast bowlers, Harshal Patel and Mohammed Siraj have gone on to become a regular feature for Team India across different formats, while more recently Shahbaz Ahmed and Rajat Patidar have earned a maiden national team call-up.

Royal Challengers Bangalore won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world. Following the acquisition of the two-time ICC Women’s Cricketer of the Year, the team proceeded to add notable international names to their squad including the Australian duo of all-rounder Ellyse Perry (INR 1.70 cr), and medium pacer Megan Schutt (INR 40 lac), New Zealand’s captain Sophie Devine (INR 50 lac), England’s skipper Heather Knight (INR 40 lac) and South African all-rounder Dane Van Niekerk (INR 30 lakh).The young and emerging talented wicket-keeper Richa Ghosh (INR 1.90 cr) and right-arm pacer Renuka Singh (INR 1.50 cr) were among the significant Indian additions to RCB’s star-studded roster.

RCB is one of the most followed and loved T-20 teams and is recognized as one of the most engaged sports teams on social media platforms. RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic mixer which is launched as an extension to already successful venture, RCB Bar & Café. Dash of RCB is the first of other fast-moving consumer goods options that the cricket brand has launched. The next in line is Dash of RCB – Bar Snacks, Uncut by RCB – a plant-based meat product, soon to be launched.





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Title: Hangyo becomes official partner of Royal Challengers Bengaluru in IPL

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