Media Release
Mangaluru, Nov 15: Malabar Gold & Diamonds, one of the world’s largest and most trusted gold and diamond retail chains, has announced the launch of its exclusive new collection, ‘Swarnakriti’. This collection showcases gold jewellery that beautifully combines India’s rich heritage with contemporary design. Crafted by highly skilled karigars, the collection is promoted through a multi-platform campaign across print and television, showcasing stunning artistry and craftsmanship.
Swarnakriti is a tribute to the journey of women who embody timeless elegance and strength, balancing tradition with modernity. Each piece is meticulously handcrafted, featuring intricate patterns, delicate filigree, and ornate details that celebrate India’s storied heritage. Designed for women who value grace and resilience, Swarnakriti invites customers to integrate these pieces into their personal stories and celebrate their unique elegance.
Commenting on the launch, MP Ahammed, chairman, Malabar Group, said, “With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance that each piece represents. This collection is a tribute to women who appreciate tradition while embracing modernity. It embodies our promise of quality, transparency, and value, upholding the trust that customers have in Malabar Gold & Diamonds.”
Sunisha Shashank, proprietor of Sunish – World of Beauty and Sunish Makeup Studio at Urwa, Mangaluru, along with management members, was present at the launch event.
As part of the Malabar Promise, the Swarnakriti collection is supported by Malabar Gold & Diamonds’ customer-first policies, ensuring quality, transparency, and value. The Complete Transparency initiative provides a detailed invoice and price tag for each piece, specifying gross weight, stone weight, net weight, stone charges, and making charges. This transparency builds trust and empowers customers with the necessary information to make confident decisions.
Other customer-centric policies include Assured Lifetime Maintenance across all Malabar showrooms worldwide, 100% value on gold and diamond exchange, and guaranteed buyback on all gold and diamond jewellery. Each diamond undergoes 28 rigorous internal quality checks and carries KG-GIA certification. Malabar also offers complimentary insurance for one year against loss due to burglary, fire, or extortion.
Malabar Gold & Diamonds is committed to 100% HUID-compliant gold, with hallmark certification guaranteeing purity. The brand also emphasizes responsibly sourced products and adheres to its Fair Price Policy, ensuring fair making charges that reflect the quality and craftsmanship involved.
The Swarnakriti collection is available at all Malabar Gold & Diamonds showrooms worldwide. Customers are invited to visit their nearest showroom or explore the collection online to experience the legacy, artistry, and commitment to excellence that define Malabar’s latest offering.
For more information, visit www.malabargoldanddiamonds.com.
About Malabar Gold & Diamonds
Established in 1993, Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $6.2 billion, the company is the 6th largest jewellery retailer globally and is ranked 19th in Deloitte’s Luxury Goods World Ranking. Malabar Gold & Diamonds has a retail network of over 360 showrooms across 13 countries and multiple offices, design centers, wholesale units, and factories across India, the Middle East, the Far East, the USA, the UK, Canada, and Australia. The company’s online showroom allows customers to purchase jewellery at any time from the comfort of their homes. ESG (Environmental, Social & Governance) and CSR have been integral to the group’s operations, focusing on health, housing, a hunger-free world, education, the environment, and women’s empowerment.