Media Release

Mangaluru, Aug 14: The Institute of Port Shipping and Logistics Management (IPSLM), Srinivas University, organised a product revival challenge under the Management Forum for the final year BBA logistics and supply chain management section. The event was conducted with the support and guidance of Dr Venkatesh Amin, dean, IPSLM, and Prof Souparnika Rao, HOD, IPSLM.

A total of 10 teams participated in the activity. The students presented innovative strategies to revive outdated or declining products by identifying customer needs, analysing market trends, and developing creative approaches to enhance product relevance.

The activity provided students with an opportunity to apply their theoretical knowledge in a practical and engaging manner. It enhanced their creativity, critical thinking, teamwork, marketing skills, problem-solving abilities, and presentation skills.

Overall, the product revival challenge was an engaging and valuable learning experience that encouraged students to think innovatively and develop a better understanding of changing consumer preferences and market dynamics.

The event was coordinated by Prof Akshatha S and Prof Pavithra Puthran, Management Forum coordinators, IPSLM, Srinivas University.