New Delhi, Nov 16 (IANS): Underlining his commitment to freedom of the press, Prime Minister Manmohan Singh Friday said censorship was not the answer but journalists must curb sensationalism and ensure that objectivity is promoted.

In a message on National Press Day, the prime minister ruled out restrictions on the media, but warned against the perils of irresponsible journalism.

"As a country, we believe in complete independence of the media from external control," he said. However, he also added: "It is true that sometimes irresponsible journalism can have serious consequences for social harmony and public order, which the public authorities have an obligation to maintain, but censorship is no answer."

"It is for the members of the Fourth Estate themselves to collectively ensure that objectivity is promoted and sensationalism is curbed. It is for them to introspect how best they can serve our country and society and advance their well being."

"A free and fair media has been an essential pillar of our democracy. Since our struggle for freedom, media has been guiding social change, informing readers of their rights and contributing to the nation-building process by spreading awareness," he said.