Media Release
Sharjah, Sep 23: Unilever, one of the world’s leading FMCG companies, partnered with Zulekha Hospitals, one of the most trusted Healthcare Brands in the UAE, to celebrate all new mothers through its ‘Happy Mothers’ campaign.
The campaign kicked off in the hospital’s Sharjah branch on Sunday September 22 in the presence of Arijit Ghose, managing director of Unilever Gulf and Zanubia Shams, CEO of Zulekha Hospitals.
The campaign aims at recognizing and honoring mothers, whilst expressing gratitude for the spirit of motherhood. Through this campaign, mothers will be handed hampers that include congratulatory messages and an array of Unilever products including Vaseline lotions, Vaseline Petroleum Jelly baby, Comfort baby and Lipton Clear Green.
“Celebrating new mothers is our way of thanking and recognizing our loyal consumers, as mothers constitute 80% of our consumer base. In addition to that, Zulekha hospital is one of the most trusted healthcare brands in the region and therefore we are happy to have them as our strategic partner throughout the campaign,” said Arijit Ghose, managing director of Unilever Gulf.
“Our partnership is aimed to be one of the most beautiful and compassionate celebration to show the love and courtesy to motherhood as in this world the most challenging and rewarding job is lead by mothers. We hope that this initiative will make our new mothers at Zulekha Hospitals feel special and loved,” said Zanubia Shams, CEO of Zulekha Healthcare Group.
The campaign will run till end of 2013 and will be extended to Zulekha Hospitals’ branches to cover 20,000 extra new mothers.
The partnership between Zulekha Hospitals and Unilever is also towards sustainable development of the community - Zulekha Hospitals actively works hand in hand with Lifebuoy hand wash program educating facts of hand hygiene and with Signal dental initiative making more smiles brighter.
About Zulekha Hospitals:
Zulekha Healthcare Group is one of the foremost brands providing the highest quality healthcare in the UAE. Zulekha Hospitals were accorded accreditation for their high quality healthcare services from Joint Commission International (JCI), USA. It is also the proud recipient of Dubai Quality Award 2011.
www.zulekhahospitals.com
About Unilever:
Unilever is one of the world’s leading suppliers of food, home and personal care products with sales in over 190 countries. The products are present in seven out of ten homes globally and are used by over 2 billion people on a daily basis. Unilever works with 173,000 colleagues around the world, and has generated annual sales of €51 billion in 2012. Over half of the company’s footprint is in the faster growing developing and emerging markets (57% in 2011). Working to create a better future every day, it helps people feel good, look good and get more out of life. The portfolio includes some of the world’s best known brands such as Knorr, Persil/Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona/Sure, Wall’s, Lux, Rama, Ponds and Axe.
Its ambition is to double the size of the business, whilst reducing overall environmental footprint (including sourcing, consumer use and disposal) and increasing positive social impact. It is committed to helping more than a billion people take action to improve their health and well-being, sourcing all agricultural raw materials sustainably by 2020, and decoupling growth from environmental impact. Supporting three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognized in the Dow Jones Sustainability World Indexes for 14 consecutive years. It is included in the FTSE4Good Index Series and attained a top environmental score of five, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011, Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, visit www.unilever.com