Media Release
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Venue :
The India Club, Dubai
Date & Time:
October9, 2013 (Wednesday) at 6:30 pm
Registration:
Free for all members only.
Non-members and member spouses will be charged AED 100 during
registration on the day of the event.
Dubai, Oct 2: In a liberalized and global economy, Marketing has become a key function in any organization- whether in products, services, or even for a NGO. No wonder, the doyen of management gurus, Peter Drucker, constantly repeated, “There are only two revenue centres in a corporation- marketing and innovation. All the other centres are costs.” That is not to say that the other centres are not important, or can be dispensed with. It is just that the other centres like procurement, and finance, have no role, if there is no business in the first place. This is also the reason why I titled my book MARKETING IS BUSINESS says Walter Vieira – Marketing Guru who has been described by Philip Kotler (the world’s guru on Marketing) as one of the best speakers on Marketing in Asia.
It is a great opportunity for our members and guests to listen to this renowned speaker on how Innovation in Marketing drives any successful business.
In Vieira’s words – ‘Because Marketing has become complex in a changing world, with intense competition spurred by globalization, privatization,technology and human resource shifts, in every corporation, we now need more than Marketing Technicians. We need Marketing Artists.We need marketing artists like Suzuki and Dell; Richard Branson and Tony Fernandes; Biyani and C K Ranganathan. They and others like them have that rare quality called Marketing Foresight. They rejig the successful paradigms of the past- to create successful paradigms for the future’. To hear more on this subject kindly register now.
About the Speaker-
Walter Vieira, is a Senior Management Consultant who started India’s first Marketing Consulting Company (MAS) in 1975. He offers consulting and training services to companies in India, S E Asia, Africa and USA, over three decades.He is the author of 11 books including The Winning Manager; Manager to CEO and World Passport for the Global Manager. He has lectured at Kellogg, Cornell, NYU and many other business schools in USA, Europe and India. He has published over 700 articles in the business press. He was the first Asian elected Chairman of the ICMCI (the world apex body of Management Consultants from 42 countries).
Vieira was awarded Lifetime Achievement Award in 2005 by IMC-India., for his contribution in Consulting; and the Lifetime Achievement Award in 2009 by INDYS, for his contribution to Marketing.
About KE Global:
KE Global is a global, non-profit, mutual-benefit corporation founded by successful entrepreneurs to encourage, support and nurture entrepreneurship in individuals originating from the Kanara region. While fostering entrepreneurship amongst the expatriates from the Kanara region with chapters in the UAE and Bangalore, KE Global aims to expand its activities overseas through affiliations with individuals or associations with similar objectives. KE Global has signed memorandum or understandings with organisations such as Rachana in Mangalore, Christian Chamber of Commerce & Industry and Dimensions in Mumbai to achieve these objectives with mutual co-operation.