Bangalore: In red and white - Real estate agent Sevenraj's two-toned world


Daijiworld Media Network - Bangalore

Bangalore, Jun 26: A flashy red and white car stands outside his fairy tale red and white house. When you step inside, the feeling that you are in a fairy land gets all the more stronger. It's a world where only two colours - red and white - exist.

Meet 44-year-old real estate agent Sevenraj, who has soaked his life in red and white colours. The fetish for these colours started as a publicity stunt to create a brand image for his real estate agency, and went on to become a part and parcel of his life, his family, and of course, his work.

The name 'Sevenraj' was given by his father as he was the seventh child born to his parents. Sevenraj is obsessed with using the number seven for his vehicles and mobile numbers (777). He has even learnt seven languages and insists on having seven buttons on his blazers. It is said that good fortune never deserted Sevenraj and his father since he was given this unusual name.

In addition to this, he started living life in red and white colours. In all walks of life, he is surrounded by red and white. His house, vehicle, clothes, utensils, upholstery, even the toothpaste, toothbrushes and almost everything that he and his family of four use are made of colors of red and white. What's more, even his son and daughter have also inherited this obsession.

According to Sevenraj, he wants to be recognized by society from the colors and the number ‘7’. As people identify Mahatma Gandhi, the Father of the Nation, by his spectacles he wants the people to associate the number and the colors with him.

Sevenraj's family is popularly known as 'Red and White Family' in Bangalore. They have been featured in a number of media, including national and international ones for their unusual tastes. The family even finds a mention in India Book of Records under 'Strange but True' category. Indeed, Sevenraj is one person you are not likely to miss if you happen to pass by him on road!

  

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Comment on this article

  • Naresh yadav Golla, Hyderabad

    Tue, Jul 20 2021

    Hello hai sir good evening am Naresh yadav Golla I have to work in your real estate company I have a 600 acer at near by Hyderabad am a agent of this land

    DisAgree Agree Reply Report Abuse

  • Marwin akkidhasari, Banglore

    Thu, Jun 24 2021

    I think they get positive fines and different thinking

    DisAgree Agree Reply Report Abuse

  • Simon D'Mello, Karkala/Dubai

    Fri, Jun 27 2014

    Why you want to comment on this. It is his wish. He is successful in his venture. Let us all join and wish him good luck.

    DisAgree Agree [16] Reply Report Abuse

  • shaila shenoy, Mangalore

    Fri, Jun 27 2014

    I laughed so much at the comments that I started weeping. The 2 best comments were Bhandarkarmams, and Koti from kundapur ! :D

    DisAgree Agree [6] Reply Report Abuse

  • R.Bhandarkar, M'lore

    Sat, Jun 28 2014

    Madam Shaila
    Ailaa
    Tumhala Itka Hasaila Aala?Kashaala?
    Aso Haan...Bara Zalla...
    Kaay Ye 'Safed Laal' Gotaalaa...
    Burr...Atha Hami Nigalla...

    DisAgree [1] Agree [3] Reply Report Abuse

  • anwar, mlore,dubai

    Fri, Jun 27 2014

    To add on,
    His fvt team England
    He uses InfraRED to transfer data
    Fvt cricket camaron WHITE
    He is very pampeRED kid
    He gives beggars hundRED
    He likes obama coz of WHITE House
    Fvt brand RED tag
    He uses only WHITE money
    Fvt movie RED dragon
    Best friend REDdy
    Last but not least he drinks only RED wine

    DisAgree Agree [5] Reply Report Abuse

  • PRP, MANGALORE

    Fri, Jun 27 2014

    CAN ANYONE GUESS TO WHICH POLITICAL PARTY HE MIGHT HAVE VOTED FOR?

    DisAgree [1] Agree Reply Report Abuse

  • Irshad Bolar, Mangalore/UAE

    Sat, Jun 28 2014

    CPIM

    DisAgree Agree [1] Reply Report Abuse

  • S.S.D'Souza, Udupi

    Fri, Jun 27 2014

    Paagalpan ki bhi hadh hothi hai yaar. This is too much.

    DisAgree [1] Agree [15] Reply Report Abuse

  • Irene Aranha, Mangalore / Canada

    Thu, Jun 26 2014

    Mrs. 7Raj's gold is also red and white?

    DisAgree Agree [30] Reply Report Abuse

  • Mann, bangalore

    Thu, Jun 26 2014

    Arun Kamath, Katapadi

    Good observation.
    They have white sofa inside the room. May be after reading this he may paint all brown to white.
    Somehow the living room does not look so grand when you see the "Lungis" hanging as curtains on the doors!!!
    It's of course their liking.

    DisAgree [3] Agree [8] Reply Report Abuse

  • simple, bangalore

    Thu, Jun 26 2014

    Apt observations\comments Sir -Bhandarkarmam...

    DisAgree [1] Agree [3] Reply Report Abuse

  • simple, bangalore

    Thu, Jun 26 2014

    It looks\seems like WIMPY restaurant..
    Of course, moneyed people, whatever they do looks "Out Of This World"!!

    DisAgree [1] Agree [9] Reply Report Abuse

  • Af, mangalore

    Thu, Jun 26 2014

    Comon! his finger ring is gold color(yellow)
    who knows what else?

    DisAgree Agree [5] Reply Report Abuse

  • Arun Kamath, Katpadi

    Thu, Jun 26 2014

    May be paint finished before painting Sofa and Chair handles also frames of the photographs hanged on the wall out there.

    DisAgree Agree [2] Reply Report Abuse

  • IVAN PINTO, BANTWAL/SHARJAH

    Thu, Jun 26 2014

    Pity on him!!! He is enjoying red meat.. But no green vegetables!!

    DisAgree [1] Agree [11] Reply Report Abuse

  • Zaheer, Moodbidri / Dubai

    Thu, Jun 26 2014

    I think his daughter and son name are RED and WHITE.

    DisAgree [1] Agree [25] Reply Report Abuse

  • CJV Mangalore, Bangalore/ Mangalore

    Thu, Jun 26 2014

    'Strange but True'...but very funny. BUT most importantly successful!!

    DisAgree [1] Agree [25] Reply Report Abuse

  • iqbal, mangalore

    Thu, Jun 26 2014

    the hair's turning white, neck's always been red, and collar's still blue. well maintained

    DisAgree [1] Agree [3] Reply Report Abuse

  • Suleman Beary, Udupi

    Thu, Jun 26 2014

    Which school uniform the children are wearing? Unfortunately he could not change his color.

    DisAgree [1] Agree [13] Reply Report Abuse

  • N.M, Mangalore

    Thu, Jun 26 2014

    Heights of craziness. Pity his family. I am sure he doesn't enjoy Black label ....only Red label

    DisAgree [5] Agree [48] Reply Report Abuse

  • Santan Mascarenhas, Kinnigoli/Mumbai

    Fri, Jun 27 2014

    N.M. Mangalore
    Nice comment and let me add some masala to it. In JJ Hospital's Grant Medical college, it was reported that one professor was giving high marks to students who provided him, foreign liquor. Next day, in Times of India a joke appeared. A medical college was shown and in front of it two students stand, one with first class degree and the other with second class. The first class student tells the second class student "I told you to give a black label, but your father thought even a red label will do the job. See the difference now".

    DisAgree Agree [10] Reply Report Abuse

  • Vincent, Mangalore

    Thu, Jun 26 2014

    To me he seems eccentric and he has extended his eccentricity to his family too.
    Well I guess to others this seems heroic. Live and let live

    DisAgree [3] Agree [15] Reply Report Abuse

  • damian mendonca, bejai

    Thu, Jun 26 2014

    I wonder what must be his wife's and his children's names are??

    DisAgree [2] Agree [7] Reply Report Abuse

  • R.Bhandarkar, M'lore

    Thu, Jun 26 2014

    Wife Whitella, Daughter Cinredella, and Son Reddo...me thinks.

    DisAgree [5] Agree [34] Reply Report Abuse

  • Ayes P., Mangalore./KSA

    Thu, Jun 26 2014

    He should make his and their hair too either red or white. We cannot say this is red and white unless he makes his and their either white or red.

    DisAgree [2] Agree [11] Reply Report Abuse

  • shiva, kota/dubai

    Thu, Jun 26 2014

    then his hair also should be made white...is it not?

    DisAgree [7] Agree [25] Reply Report Abuse

  • simple, bangalore

    Thu, Jun 26 2014

    Shiva
    You decide once and for all - where white where red....
    With all that I salute Mr. Sevenraj for being successful in real estate business which is quite tough and dangerous too.
    He is a gutsy person and rightly enjoying his sucess.
    Quietly may be he is involved in philanthropy too....

    DisAgree [1] Agree [3] Reply Report Abuse

  • mpd,

    Mon, Jun 30 2014

    Once he becomes OLD, hairs also will complement with WHITE!

    DisAgree Agree Reply Report Abuse

  • Prem, Mangalore

    Thu, Jun 26 2014

    In 2003 I was working for a real estate company in Bangalore. 7raj was quite famous that time. Nice to see this article.

    Very few persons has succeeded in Real estate industry. May be your style, colour...is favoring your success.

    DisAgree [4] Agree [13] Reply Report Abuse

  • R.Bhandarkar, M'lore

    Thu, Jun 26 2014

    'Meet 44-year-old real estate agent Sevenraj, who has 'soaked his life' in red and white colors.'
    Many points:
    1.He has soaked his wife also.
    2. Think they eat 'White Rice and Tomato Saar'(red and white) which has not found mention here.
    3.Think 7Raj's nick name is 'Kokke'.
    4. 7 Raj always sees red. That here does not mean he is always angry. Is it not?
    5.Think 7Raj's ancestors had something to do with 'Red &White' cigarettes.
    6. Real Estate people always deal in 'Black &White' .This keeps 7Raj
    on his toes till it becomes Red...
    one believes...

    DisAgree [18] Agree [37] Reply Report Abuse

  • KLD, Mangalore

    Thu, Jun 26 2014

    Black hair

    DisAgree [3] Agree [5] Reply Report Abuse

  • Vikram, Dubai

    Thu, Jun 26 2014

    don't worry, it will turn white later & can make it with red combination.

    DisAgree [1] Agree [9] Reply Report Abuse

  • ahmed, ullal

    Thu, Jun 26 2014

    Amazing.... what is the water color coming in his house? I am wondered...

    DisAgree [6] Agree [11] Reply Report Abuse

  • R.Bhandarkar, M'lore

    Thu, Jun 26 2014

    What man Ahmedaa?water color coming and going? Water has color aa??

    DisAgree [5] Agree [17] Reply Report Abuse

  • HENRY MISQUITH, Bahrain

    Thu, Jun 26 2014

    Brings great joy to see this Red & White family. Good Hearts always succeeds. I wish the best to you Mr&Mrs. 7

    DisAgree [4] Agree [38] Reply Report Abuse

  • Koti, Kundapura

    Thu, Jun 26 2014

    Merena kooli arena lipstic, wa onji combination ye. All the best 7raj and family.

    DisAgree [7] Agree [90] Reply Report Abuse


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Title: Bangalore: In red and white - Real estate agent Sevenraj's two-toned world



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