Media Release
Bengaluru, Nov 29: Kanara Entrepreneurs(KE) Bangalore, organized a talk on “Common Sense To Supply Chain Management” during the members meet held on November 21 at Grand Magrath Hotel, Bengaluru. This presentation was organized as a part of KE’s endeavor to add value to its members by sharing knowledge in different aspects of entrepreneurship.
The talk was presented by the young and upcoming speaker, Rohit Fernandes. A multilingual postgraduate with a wealth of quality experience in the field of Supply Chain Management and Logistics keen on creating awareness about the importance Supply Chain and its impact on India and the world. He gave a simple view on Supply Chain Management and stressed on its importance in today’s business world. After completing his BE in Electronics and Communications from UVCE, Bangalore he went on to do his Masters in Supply Chain Management and Logistics, University of Nottingham. On his return to India, he founded shippr.in, India's first online logistics platform connecting consumers directly with transporters. He also founded Trade Tantra, which is a start-up for the sole purpose of creating and supporting SME's around the world by providing them with free tools for Procurement, Information sharing, Quote Management, Supplier Management, Customer Management and Material Resource Planning. He is also the Director at Fernandes Road Carriers, an organization providing Pan India Logistics and Distribution Services for over 40 years. He also had the opportunity to work as a Supply Chain Planner, Special Projects for the Olympic and Paralympics Games, London 2012.
A confident orator and a good communicator, Rohit began his talk by asking the question , what is a Supply Chain and gave the description – “A supply chain is the system of organizations, people, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform raw materials and components into a finished product that is delivered to the end customer”.
He differentiated products as Imitative and Innovative. Imitative products have predictable demands, low profit %, low cost with high efficiency and have established historical sales pattern. Innovative products have unpredictable demand, high profit %, need a flexible and fast supply chain to deal with and no established pattern.
Innovative products have product life cycle > 2 years, contribution margin of 5% - 20%, average stock out rate of 1% - 2%, average forced end of year mark down of 0%
Immitative products have product life cycle > 3months – 1 year, contribution margin of 20% - 60%, average stock out rate of 10% - 40%, average forced end of year mark down of 10% - 25%.
The presentation was well accepted and appreciated by all. The speakers knowledge on the topic overwhelmed the audience. After the presentation, the question-answer session brought in more energy into the discussions and enlightened all the audience present. This was followed by networking and fellowship.
The meeting began with the master of ceremony, Adrian D’Souza welcoming the gathering, who also made sure the whole meeting was lively and enthusiastic. President-Elect, Peter Anil Rego, in his presidential address stressed on the importance of learning from experts in their respective fields. Vivon Pinto introduced the speaker and Alan Aranha proposed the vote of thanks.