Media Release

The first-of-its-kind dedication by a remittance brand
Over 200,000 views in two weeks

Abu Dhabi, Jan 13: Migrants enrich the colours and textures on the world's canvas. They contribute to their country of birth and their country of work, as they strive to make the lives of their families’ better back home. While life throws challenges at them, they take things easy and take them head-on with a smile. This is the gist of the song dedicated to migrants, world over, by UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand.

"Expatriates form a major percentage of our customers. As a brand, we work closely with these migrants and understand them the best. We are thoroughly inspired by their never-say-die attitude and this song, which is first-of-its-kind from a remittance brand, is our dedication to their indefatigable spirit," said Gopakumar Bhargavan, chief marketing officer, UAE Exchange.

The lilting song was yet another value addition from UAE Exchange, which strongly believes in bringing the best to the migrants’ community. This community has contributed hugely in the growth of the brand into a global entity. Today UAE Exchange has over 750 branches in 32 countries and serves over 7.9 million customers, dominated by migrants.

The soulful song has already become a favourite among music enthusiasts, garnering over 200,000 views on YouTube

Video Credits

Music composed and produced by: Javed Riaz
Singers: Madhana Gopal, Ananya Thirumalai, Maria 'Roe' Roshni Vincent and El fe Choir
Lyrics: Vikram Shankar
Voices recorded at: Sonic Pro Studios, Chennai, India
Recording engineers: Sujith Sreedhar, assisted by Nidheesh Narayan
Track mastered by Jay Franco at Sterling Sound, New York, USA
Video Director: Arun Shekhar

For more information, visit www.uaeexchange.com

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