IANS 
 
New Delhi / Bangalore, Mar 16: Google, the world's largest search engine, launched its Hindi news service and Hindi transliteration on blogger as its web publishing service on Thursday.

The Indian subsidiary of the US-based firm said in a statement that the twin services would enable the Hindi-speaking people to have quicker and easier access to more information in the country's most popular language. 

Google News in Hindi gathers news stories from various Hindi news sources and presents a ranked one-page view with links to news sources.

Similarly, Google's transliteration technology enables the conversion from English text to phonetically equivalent text in Indian languages. Hindi transliteration on blogger enables users to publish content in Hindi while using English keyboards for text entry.

For instance, users can write 'mera Bharat' and this feature will convert it into the corresponding Hindi script. As the user audience is mostly bilingual, Google allows users to freely switch from English to Hindi and back.

"Google is committed to promoting the creation and consumption of content in Indian languages. These launches will enable our Hindi-speaking users to express themselves better and access information in a language they are comfortable with," Prasad Ram, Google R&D centre head, said.

Google's search is already available in five Indian languages such as Hindi, Bengali, Telugu, Tamil and Marathi. The toolbar also has a search bar in Hindi.