New Delhi, April 27 (IANS): Two campaigns have been launched in Delhi against unethical and misleading advertisements of cosmetic products, skincare experts said on Monday.

'Swachh Twacha' and 'Chalein Gaon Ki Aur' have been launched by the Indian Association of Dermatologists, Venereologists and Leprologists (IADVL). It would raise awareness against the social stigma related to skin diseases in the society.

"The issue of removing fake concepts of cosmetics to overcome skin diseases, including leprosy and vitiligo, especially in rural areas and villages, have become important. People were being misled through anti-ageing and anti-marks advertisements," said Rohit Batra, IADVL joint secretary.

Batra is also a senior dermatologist at the Delhi-based Sir Ganga Ram Hospital.

IADVL president Venkatraman Mysore said: "The 'Chalein Gaon Ki Aur' is an initiative to conduct skin health camps in villages, schools and rural areas where people do not have access to good dermatologists."

"People should not get influenced by advertisements of skincare products shown on TV," he said.

It will soon launch a mobile app to provide access to skincare for people in remote areas, according to the IADVL.

Venkatraman urged the government to form strict regulatory mechanisms and implement laws to stop the racket of organised quackery prevalent in the medical profession.

He said that due to mushrooming of uncertified skincare clinics, dermatological, laser and skincare-related malpractices were rampant.