New Delhi, June 23 (IANS): Miss India Worldwide India 2015, a national beauty pageant celebrating Indian beauty on a global platform, will be hosted in India by advertising entertainment company Square Entertainment.

Organized since 1990, Miss India Worldwide India actively engages India with the Indian Diaspora abroad. Slated to be held here in August later this year, Miss India Worldwide India 2015 will not only connect fashion, beauty and womanhood, but also play a leading role in creating social impact while promoting women empowerment.

Square Entertainment has been given the ownership to manage the property for the next three years in India.

“Miss India Worldwide India is a niche beauty pageant reaching out to the global Indians worldwide, and we are thrilled to get ownership of this property.

"We aim to transform it into one of the most sought after global Indian fashion and lifestyle initiatives as it celebrates the true Indian beauty. Through this platform, we are also looking at strongly supporting the cause of women empowerment,” Navneet Kapoor, founder and president of Square Entertainment, said in a statement.