Madrid, June 24 (IANS): Tennis player Rafael Nadal will act as the celebrity spokesman for Aceitunas de Espana-Olives from Spain during the Summer Fancy Food Show in New York City from June 28 to 30.

The food festival is among the most prominent in the world of international culinary trade shows, where importers, distributors, chefs and hospitality professionals meet to display and promote their products and find new customers, reports Efe.

Held at the Jacob K. Javits Convention Center, the show will feature more than 2,500 exhibitioners and an estimated 30,000 visitors.

The campaign slogan 'Born in Spain, admired all over the world' reflects the intersection of Rafael's values and the products in terms of leadership, quality, effort, health and above all, their Spanish origin.

The show will include educational activities aimed at a professional audience, such as tasting and demonstrations with a variety of olives to show the wide range of Spanish goods.

Spanish chef Jose Menendez, a professor at one of the most prestigious culinary institutes in New York, the International Culinary Center, will join Nadal in heading the events.