Rs.6.31 crore to Amitabh for DD Kisan promotion unwise: Congress


New Delhi, Jul 18 (IANS): The Congress on Friday said the decision of national broadcaster Prasar Bharti to pay Rs.6.31 crore to Bollywood icon Amitabh Bachchan for endorsement and promotion of recently launched DD Kisan channel was not an act of wisdom.

Congress leader Salman Khurshid said farmers were facing distress and the money should be spent on them.

"It is an issue concerning farmers. We are aware of their condition. However big an artiste, giving more than Rs.6 crore for a message and not spending on farmers... I do not think it is wisdom," he said.

"It is a matter of perception that (a) voice, (a) face will make it successful. It will be better to spend the money on farmers and not publicity," Khurshid said.

The public-funded Doordarshan's Kisan channel was launched by Prime Minister Narendra Modi in May.

 

  

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Comment on this article

  • PRAKASHA MULKI, mulki/kulai

    Sat, Jul 18 2015

    In Karnataka [ take any state] kisans are dying everyday and Amithabh Bachchan is paid lavishly for promotion of kisan in DD. What an intelligence the government is exhibiting. In the beginning I thought the Government will be doing something good for the poor. Their so called ACHCHE DIN is only and only for the richest. And the PM is roaming around the world for his achche din using all the wealth he can avail and enjoying with full satisfaction. I am sure their party will not be voted to power in the next general election.

    DisAgree [1] Agree [5] Reply Report Abuse

  • GCP., Muscat

    Sat, Jul 18 2015

    Kiski topi... kiska ser?
    Yek saal pehale, Ghareeb/Lachaar/Bebas logone Sapne me bi nahi dhekatha ithni acchi sarkaar ayegi. Chalo accha huwa yoga karnese bhook mit jathi hai. Agriculture gaya baad me.

    DisAgree [1] Agree [9] Reply Report Abuse

  • Ashok Shetty, Shrva

    Sat, Jul 18 2015

    Amitabh like personalities should do the Kisan channel promotion without charging . May be GOI fulfilling his Maggie advertisement loss . Anyhow Ache din for Mr. Bachan.

    DisAgree [2] Agree [18] Reply Report Abuse

  • Ronald, Mangalore

    Sat, Jul 18 2015

    KOWN' BANEGA KRORPATHI?
    AND KOWN' BANEGA ROADPATHI?

    UDYOGPATHI UDYOGIE RAYEGHA.
    AUR JISKA PATHI UDYOGI REHEGA -HO UDYOGPATHI RAHEGA!

    DisAgree [1] Agree [5] Reply Report Abuse

  • Anees, KARKALA

    Sat, Jul 18 2015

    Amitabh spoiling his image of " SUPER STAR",he always need publicity and money.any advertise to media ready to sign the contract. Rs 6.31 cr gift from chahiwala,through govt fund.
    "BACCHAN KA ACCHE DIN HO GAYA" aage aur bi acche din ho jayega..

    DisAgree [1] Agree [20] Reply Report Abuse

  • Joseph F. Gonsalves, Bannur, Puttur / Mangalore

    Sat, Jul 18 2015

    Amitab Batchan is very poor. That is the reason BJP chose him 50-25-25 share underground.

    chouroum ka chour mahaa chour Besharam Jaanuvaar PornParty.

    DisAgree [2] Agree [14] Reply Report Abuse

  • Arpita Gonsalvis, Goa

    Sat, Jul 18 2015

    Modi's "Achedin" means Ache Din for Ambani, Nadani, many more "NI"s Gadkari, and Bachans. Modiji, you can fool few always, all for few days but not all always.

    DisAgree Agree [19] Reply Report Abuse

  • kelwyn, mangalore

    Sat, Jul 18 2015

    What a waste of tax money paid by the common man.

    Dose any one watch DD Kisan channel in the first place every one is busy with all the drama channels wake up no one cares

    DisAgree [1] Agree [15] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Sat, Jul 18 2015

    I wonder why FEKU is only interested in his Acche Din ...

    DisAgree [4] Agree [19] Reply Report Abuse

  • yogesh, mumbai

    Sat, Jul 18 2015

    What a waste...6.31Cr. gone down the drain...that too for that shameless old hag!(i was a big fan of him in the past)

    DisAgree [3] Agree [20] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Sat, Jul 18 2015

    He was not paid for promoting Gujarat ...

    DisAgree Agree [20] Reply Report Abuse

  • Bryan, Bahrain

    Sat, Jul 18 2015

    Acche Din, Yoga Din everything is over, now it is Nachna Din...

    DisAgree [2] Agree [25] Reply Report Abuse

  • KRPrabhu, B'luru

    Sat, Jul 18 2015

    It is beyond any doubt that this country is for rich and corporates @ the cost of poor.

    DisAgree [1] Agree [34] Reply Report Abuse

  • Anonymous,

    Sat, Jul 18 2015

    Dear Prabhu Maam,

    For me you look like suffering from dual personality syndrome like Vikram suffered in movie Anniyan.

    You criticize Feku whenever it suits but when others do you hound them as Congi , sickular and many more.

    You are a Bhakth with a difference like BJPee and don't fit in mainstream Bhakths category.

    DisAgree [4] Agree [18] Reply Report Abuse

  • KRPrabhu, B'luru

    Sat, Jul 18 2015

    Dear nameless,I am not at the mercy of any political party.....but against attacking any party for political or communal issue!!!
    Nonsense......

    DisAgree [6] Agree [3] Reply Report Abuse

  • Anonymous,

    Sat, Jul 18 2015

    Dear Prabhu Maam

    You can label yourself as apolitical. Whenever others criticize Feku and his Cheddi gang you throw personal rants.
    However I appreciate you for the stand you take on Feku's blunders.
    That's the reason I call you Bhakth with difference.

    DisAgree [3] Agree [12] Report Abuse

  • Peter, Bangalore

    Sat, Jul 18 2015

    This shows Modi Govt knowledge on Kisan problems in country.

    DisAgree Agree [17] Reply Report Abuse

  • Peter, Bangalore

    Sat, Jul 18 2015

    AB is the one who promoted Feku's Gujarat model and finally achhe din arrived for him.

    DisAgree [2] Agree [26] Reply Report Abuse

  • Anonymous,

    Sat, Jul 18 2015

    On Humanitarian grounds lol.

    DisAgree Agree [14] Reply Report Abuse

  • Ranjith Rodrigues, udupi

    Sat, Jul 18 2015

    Amitabh Bacchhan's acche din thanks to narendra modi's foolishness of spending 6 crore public money on this money grabbing film artiste...

    I am waiting when Amitabh Bacchhan will make an advertisment for wigs, knowing that his wig is always picture perfect for the cameras..

    DisAgree [3] Agree [24] Reply Report Abuse

  • ca girishkk, m'lore/dxb

    Sat, Jul 18 2015

    I may be wrong...,
    without prejudice..., for reason better known to the top political think tank of the govt of the day, in my view it is nothing but an effort by the Govt., to match & prove that Big B's advertisement fee is at par with King Khan's (SK, SRK & AK)
    LOL
    Bhakt's may disagree but i don't mind...,

    DisAgree [3] Agree [17] Reply Report Abuse


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