Pics: Dayanand Kukkaje
Daijiworld Media Network - Mangaluru (MD)

Mangaluru, Aug 8: International car manufacturing brand Mercedes-Benz inaugurated its state-of-the-art dealership in Mangaluru on Monday August 10, offering a world-class service to its patrons in the city.

The Mercedes-Benz dealership Sundaram Motors, located at Summit, Maryhill, was inaugurated by Eberhard Kern, managing director and CEO, Mercedes-Benz India and Sharath Vijayaraghavan, executive director, Sundaram Motors.

Addressing the gathering, Eberhard Kern said, "Mercedes-Benz India has a strong customer centric approach and the inauguration of this state-of-the-art dealership in Mangaluru underlines this commitment. We are creating new benchmarks in modern luxury across markets and this new dealership in Mangaluru is a reiteration of our pledge to extending the luxury automative experience. Inauguration of Sundaram Motors, Mangaluru is part of our '15 in 15' strategy, where we plan to inaugurate 15 new outlets in 2015."

"Mangaluru has been witnessing a steady growth in luxury cars and Mercedes-Benz's presence in this emerging market will provide our discerning customers a luxury car destination which is created to fascinate and excel in customer delight. In our endeavour to move closer to our customers, both in metros as well in tier 2 cities, our dealer partners play a very important role. We are confident that Sundaram Motors will create more value to our expanding customer base in Mangaluru and adjoining markets," he added.

"The dealership boasts a display of the latest range of Mercedes-Benz along with a premium experience of exclusive customer lounge, boutique and accessory display. The dealership also facilitates a Cafe Mercedes exclusively for its patrons. Designed and created to provide a fascinating Mercedes-Benz experience for customers, the new facility has optimum visibility and presence in the area and is conveniently located for customers," he said.

Sharath Vijayaraghavan, executive director of Sundaram Motors said, "We are extremely delighted with our successful association with an iconic brand like Mercedes-Benz over the years. Mercedes-Benz and Sundaram Motors' growth stories in India have been strikingly similar and no less than remarkable. We have a strong presence in the southern market with state-of-the-art outlets in Bengaluru, Coimbatore, Madurai and now in Mangaluru. With this latest luxury destination in Mangaluru we are confident of fulfilling the rising demand for the Three Pointed Star for our potential customers in this market.

"We are also excited about the emerging opportunities in Mangaluru and it will be our continuous endeavour to provide an unparalleled buying and ownership experience to our customers and create new benchmarks. Our enthusiasm and positive outlook for the market is reiterated by our new investments and new market expansion plans; thus also underscoring our deep trust in Mercedes-Benz brand," he added

"With the establishment of the new dealership at Mangaluru, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spreading across 39 cities and 74 outlets. The company is pursuing a strategic network expansion plan, with the objective of always moving close to the customers. Mercedes-Benz also inaugurated brand new AMG Performance Centre in Hyderabad and Pune to make the AMG performance brand more accessible to the customers," Vijayaraghavan said.

Fazli K P, the resident architect, Dolphy D'Souza of Designer Homes, Kaushik Bhattacharya, Borris Fitz and others were also present.

About Mercedes-Benz India

Established in 1994, Mercedes-Benz India Pvt Ltd pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India's world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of over Rs 1000 crore and has an installed production capacity of 20,000 units annually, largest for any luxury car maker In India.

Mercedes-Benz India product portfolio comprises the locally produced S-Ciass, E-Class, C-Class sedans and the GIA, GL-Class and the M-Class SUVs. Completely built imported cars portfolio includes the A-Class, B-Class. CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupe, the S 600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader AMG G 63 as well as a wide range of other AMG performance cars like the AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63 and the AMG GLA 45.

The company has launched nine products, including some of the most awaited cars like the CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupe, the AMG S 63 AMG and the AMG G 63 'Crazy Colour' Edition. Mercedes-Benz India also inaugurated new state-of-art dealerships in Jamshedpur, Ghaziabad and Mangaluru along with a new city showroom in Bengaluru and a service outlet in Thiruvananthapuram. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high- end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 74 outlets across 39 Indian cities including 3 standalone Mercedes-Benz certified outlets, making it the brand with the densest network presence in the luxury segment, in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India.