Daijiworld Media Network - Entertainment

Mumbai, Sep 30: Megastar Amitabh Bachchan who unveiled the Maharashtra International Travel Mart (MITM) here, yesterday, urged people to join him getting Mumbai branded as the 'Entertainment City of the World.'
The Piku actor said, "This is the most worthy and valuable initiative that the Maharashtra government has taken. Our films are popular worldwide. Maybe if we all work together with the Government of India and with my effort as a member of this initiative, we can definitely make Mumbai as the ‘Entertainment City’ of the world."

Maharashtra Chief Minister Devendra Fadnavis was present at the launch. The Mart is a three day meeting up of attract buyers and sellers from the tourism industry from the length and breadth of the country and various parts of the world. As the official tourism ambassador for the state of Gujarat, Amitabh said, “Promotion of tourism is very close to my heart. I don’t know whether it will be counterproductive for me to promote Maharashtra tourism despite being a brand ambassador of tourism for the adjoining state of Gujarat, I shall be more than happy to do it."

Expressing his love for this fast-paced city of dreams Amitabh reminisced, “Everything I have achieved has come to me during the time when I was in this city (Mumbai). I thank Mumbai and people of this country."

Fadnavis announced the availability of online application for shooting a film within the city and that the permission for the same would be granted within a week. The Chief Minister also launched a new website and phone application to promote tourism in the state.