New Delhi, Nov 7 (IANS): A month after debuting in the Indian market, Swedish retail giant H&M opened a second store - its largest in the country - at the Ambience Mall in south Delhi's Vasant Kunj here on Saturday. Expansion plans for the brand include another store in Gurgaon, soon followed by outlets in Mumbai and tier 2 and tier 3 cities.

Known for offering fashion and quality at the affordable price, the brand opened its second store amid much celebration. Enthusiastic fashion lovers lined up outside the store since morning to get a first look of the capital's latest fashion destination.

"The first store at Select Citywalk in Saket was a huge success and hence we were looking forward to open this one. I am pleasantly surprised with the way people in India have welcomed our brand. And keeping this in mind, we are soon going to be available at the Ambience Mall in Gurgaon followed by Mumbai and then also in tier-II and tier-III cities," Janne Einola, country manager, H&M Hennes & Mauritz Retail Pvt Ltd India, told IANS on the sidelines of the store opening.

Einola along with Mikko Alatalo, area manager and Richa Negi, store manager, cut the symbolic red ribbon and welcomed customers into the store, which is spread across three levels in an area of 28,000 sq ft.

Presenting a wide selection of latest trends and timeless classics for customers, H&M will offer women's, men's and children apparel and accessories. The store will also launch the Holiday Campaign, starring Katy Perry, in December. Prices begin at Rs.399 for accessories.

At the launch of the first H&M store in India, Bollywood stars like Ranveer Singh, Jacqueline Fernandez, Lisa Haydon and Soha Ali Khan had added glitz and glamour, while for the second store, a host of activities were planned to keep the customers engaged.