Pics: Dayananda Kukkaje
Daijiworld Media Network - Mangaluru (JS)
Mangaluru, May 26: Mahindra First Choice Wheels Ltd (MFCWL), India's No 1 multi-brand certified used car company, on Thursday May 26, expanded its presence in South India with the inauguration of its authorized dealership here at Mangaluru-Karnataka Agencies, Kottara Chowki, Mangaluru with this company's overall court at 762nd dealership.
Having grown its network at a rapid pace of nearly 50 percent a year, over the last 5 years, Mahindra First Choice Wheels Ltd (MFCWL) plans to double its network over the next 12 months to 1500 outlets.
Outlet was inaugurated by Vipul Jain, Zonal Head, South of MFCWL.
"South India is a strategic market for Mahindra First Choice Wheels and we look forward to creating value for all our stakeholders across the value chain through innovative and industry-first products and services. The Mahindra First Choice customer value proposition at its physical outlets is built around quality of the multi- brand vehicles being retailed and a refreshing customer experience offered to customers in the used car space," said Jain at the inauguration.
"We are delighted to be associated with Mahindra First Choice Wheels which is India's pre-eminent used car brand. The used car market in Mangaluru is growing at a rapid pace and Mahindra First Choice Wheels, with its strong value proposition of trust, credibility and exceptional service is well poised to tap this into growth. The company's consistent focus on innovative products and services will also find favour with customers here," said Richard C Rodrigues, CEO, Karnataka Agencies.
From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has embarked on a strategy of building the used vehicle eco system in the country by connecting the retail and wholesale side Of the business through investments made in the creation of its physical and online assets. The products and services extended through its 'On the ground' and 'In the cloud' hybrid business model powered more than half a million used vehicle transactions in the financial year 2015-16.
The company is the pioneer or leader in most aspects of the used vehicle eco system. Some of its lines of business include: Mahindra First Choice franchisee network, the largest multi brand certified used car company in India, Ediig is the largest online vehicle auctioneer in the country connecting institutions to used vehicle dealers and brokers, Autoinspekt is India's first organised, third party inspection service catering to the needs of various stakeholders in the used vehicle space, Indian Blue Book is the only analytical platform in the Indian industry today for vehicle price leveraging the largest multi-brand transaction database in the country. The high fidelity analytics serves pricing needs for various stakeholders like Auto OEM's, financial institutions, dealers and consumers.