New Delhi, May 30 (IANS): LimeRoad, the content-meets-commerce lifestyle platform in India that revolutionized style discovery for women, on Monday announced the launch of LimeRoad for Men.

It includes 23 sub-categories of apparel and accessories from over 250 Indian and international brands, together with tens of thousands of innovatively styled looks like style-like-bhai, shirts and sneakers, island style, cheeky graphics and minimal prints.

“Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen," LimeRoad founder and CEO Suchi Mukherjee said in a statement. 

"All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion," she added.