Los Angeles, May 31 (IANS): "Game of Thrones" star Kit Harington has bemoaned "sexism towards men" in the entertainment industry.

Harington, who essays Jon Snow on the hit HBO fantasy drama series, believes there is a "double standard" towards men in showbiz and says he has been a victim himself, reports femalefirst.co.uk.

"I like to think of myself as more than a head of hair or a set of looks. It is demeaning. Yes, in some ways you could argue I have been employed for a look I have. But there's a sexism that happens towards men," Harington told the Sunday Times newspaper.

"There's definitely a sexism in our industry that happens towards women, and there is towards men as well. At some points during photoshoots when I'm asked to strip down, I felt that," he added.

Harington admitted that he is not always fond of receiving a lot of attention.

"I don't want to seem ungrateful -- I'm lucky. But I can't say that I like a lot of attention a lot of the time," he said.

"I think there is a double standard. If you said to a girl, 'Do you like being called a babe?' and she said, 'No, not really,' she would be absolutely right," Harington added.

Season six of "Game of Thrones" is premiered in India on Star World Premiere HD in India.