Mumbai, Aug 22 (IANS): Film and entertainment content house Shemaroo Entertainment has acquired the rights for live feed of Lalbaugcha Raja for mobile and direct-to-home (DTH) platforms, enabling devotees to watch the revelry live during Ganesh Chaturthi festivities.

The banner will distribute content of Lalbaugcha Raja, including video and images, to all the telecom operators and selected mobile apps. 

“We feel blessed as we are able to continue to share live video feeds from the Mandal of Lalbaugcha Raja to the devotees. Till date, we had been distributing the rights of the videos to different telecom operators to reach to our consumers, and this year we plan to expand our reach,” Jai Maroo, Director, Shemaroo Entertainment Ltd, said in a statement.

The company will be distributing the content to popular DTH operators as well.

"This will definitely enhance consumer experience,” Maroo added.

Fans can watch Lalbaugcha Raja live from September 5 onwards. 

Sudhir Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshostav Mandal, said: “It is a long association with Shemaroo Entertainment now and we are glad to work with them for the sixth year in a row.

"This year is all the more special as the videos now will not only be available on mobile phones of the consumers but can also be enjoyed on their television screens.”