Chennai, Feb 6 (IANS): The 'Dosa with Love' campaign from upcoming Tamil drama "Magalir Mattum", which stars Jyothika, Bhanupriya, Urvashi and Saranya Ponvannan in the lead, has gone viral on social media.

The campaign was popularised by the film's teaser, which was released over the weekend.

In the teaser, the lead characters -- all women -- talk about the total number of dosas they have made for their families so far in their lives.

Towards the end of the one and half minute teaser, Jyothika asks her friends, 'Has anyone from their families made a single dosa for them?'

The makers have created a campaign - 'Magalir Mattum' Dosa with Love - around the question and have challenged several celebrities on social media to make dosa for their loved ones.

Actor Suriya, who has produced "Magalir Mattum", was the first to accept the challenge. He made dosa for his wife Jyothika and shared the picture on his Twitter page.

Other celebrities to follow suit were actor Ashok Selvan, composer Ghibran and Arya among others.

Directed by National Award winning filmmaker Bramma, "Magalir Mattum" is gearing up for release soon.