New Delhi, Feb 20 (IANS): Actress-producer Dia Mirza says she may not be tech savvy, but she realises the importance to understand technology as a consumer.

"I'm not tech savvy but I think as a consumer it's very important to understand what it is that we are consuming --and whether it's the technology that we bring home, whether it's lifestyle products or the food we eat or whatever," Dia told IANS here.

The 35-year-old actress, who was here to unveil New Elite Inverter SKY series for the electronic brand Panasonic -- Radiant cooling air conditioners, says there are certain questions a consumer must ask before making a purchase. 

"I don't believe that we're encouraged enough by corporations and companies to ask questions and I think as modern day citizens of the world who are exposed to so much information, it is urgent and important that we apply that understanding and ask these questions before we bring anything home," she added.

Talking about her association with the brand, Dia said: "I've had a longstanding relationship with Panasonic with the company with the capacity of a brand ambassador in the past. I have been their eco-ambassador as well today of course I was here for the launch of a beautiful technology that they are introducing through their ACs"