Media release
Mangaluru, Nov 12: Usha Prabha N Nayak, vice-chairperson of Expert Group of Institutions, Mangaluru has been awarded PhD by the prestigious National Institute of Technology Karnataka (NITK), Suratkal, during the 16th Annual Convocation held here on 10th November 2018.
Usha Prabha had successfully defended her thesis titled ‘An Empirical Study of the Brand Building of Engineering Institutions in Karnataka- A Strategic Framework’ from the School of Management at NITK.
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Dr Nayak's thesis work resulted in a performance loyalty-based brand equity model for higher education institutions that will help the institutions to build their brand based on performance as well as student loyalty. The research work has covered both student and management perspectives of institutional brand building, and was appreciated by subject experts for its scientific evidence-based research methodology.
Dr Nayak has published several research papers in international and national journals as well as presented her work at several reputed conferences. She has also won Best Paper Award at the National Conference on Integrating Technology in Higher Education 2013.
Comment on this article
Harold D'cunha, Mangalore, India.
Tue, Nov 13 2018Congratulations and good luck to Usha P. Nayak.
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Evans Christopher Sumitra, Udupi/New York, USA.
Mon, Nov 12 2018Usha Prabha Nayak, we are proud of your achievement. You have not only been awarded PhD by NITK Suratkal, and made the country proud. You worked for it and got the fruit of it. God bless you in your further ambition which is ahead of you.
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Paul D Souza, Bondel/Sharjah
Mon, Nov 12 2018Congratulations and all the best.
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Bharthi, Kundapura
Mon, Nov 12 2018Congratulations ushaprabha. and all the best.
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Vincent Rodrigues, Katapadi/Bangalore
Mon, Nov 12 2018Congratulations and all the best.
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Jossey Saldanha, Mumbai
Mon, Nov 12 2018Today Karnataka is proud to have the best Educational Institutes in India ...
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