BIG 92.7 FM Mangalore says - ‘Beat the Heat’ with RJ Manjushree
Media Release
Mangalore, May 7: With temperatures in Mangalore soaring as ever, the stress levels are not far behind. Be it recession led problems, job losses, traffic chaos or tension of getting school admissions, the people of the city seem to be getting drained with the pressure and the sultry weather! To rejuvenate Mangaloreans, BIG 92.7 FM’s breakfast jocky RJ Manjushree helps cope this stress with ‘Beat the Heat’ a special Summer campaign where the Station is offering extremely innovative and cool on-air and on-ground elements to help listeners’ remain cool this summer!
The campaign, which will run up to the end of May, will see interesting take on how to remain cool this summer with topics revolving around Skin Care, Food habits, Effective Air conditioning usage, general Do’s & Don’ts and will also comprise of expert speak and listeners suggestions. Popular personalities will also come on air to share their tips on how they keep themselves cool and stress free this summer.
The Station is going all out to connect with its listeners on ground through local buses, malls and residential complexes where RJ Manjushree will play games and give away Cool Ice Cream Vouchers from Ideals Ice Creams & Nestle Hampers. Through on-air contests, winners will get to spend time with RJ Manjushree over ice-creams at special Meet & Greets at Ideals Parlour which is the most popular Ice Cream joint in the city.
RJ Manjushree, BIG 92.7 FM says, “We are having a fabulous time entertaining Mangaloreans with our new Summer campaign ‘Beat the Heat’ and have received tremendous response so far. With our favourite ice cream joint’s vouchers & chocolate hampers for grabs, people are mobbing us every time we go down to interact with them.”
The station has also identified over 20 key locations in the city where the BIG bus would park itself on different days inviting people to come over for a chilled glass of water and dedicate songs on-air.
About BIG 92.7 FM:
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
For further details, please contact:
Hemanth Ponnappa @ BIG 92.7 FM, Mangalore # 9343034243
Brian Ammanna @ BIG 92.7 FM, Bangalore # 9342595122