By N. Lothungbeni Humtsoe

New Delhi, Apr 24 (IANSlife): As the world comes together to fight the unprecedented human impact of COVID-19, Kay Beauty steps in to support the DeHaat Foundation and help daily-wage earners in rural Maharashtra.

At the heart of Kay Beauty, a beauty brand launched by Bollywood actress Katrina Kaif in a partnership with Nykaa, is the message of #MakeupThatKares, a vision to give back to the community.

The Kay Beauty contribution will go towards the De'Haat initiative to ensure basic essentials for daily-wage earning families living in the villages around the Bhandara district.

Katrina Kaif on the initiative said, "The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De' Haat Foundation and we are proud to support them in their endeavour to aid their community".

(N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in)