New Delhi, Sep 3 (IANS): Amazon Pay on Friday announced that five crore customers in India are now using its UPI platform.

To celebrate the 'milestone', Amazon Pay is offering daily rewards throughout September to all the customers using its UPI platform for shopping, paying bills, paying at online merchants and sending money to contacts.

"Our mission is to make paying for anything trusted, convenient and rewarding. We are excited by the rapid adoption of UPI, which now enables customers to do much more with their Amazon app beyond shopping," Mahendra Nerurkar, CEO and VP Amazon Pay, said.

"We are humbled to serve millions of our customers and merchants through UPI and play a key role in accelerating the Government's vision of a less-cash India," he added.

Customers are using the Amazon app to pay at 2 crore local shops by scanning any UPI QR code.

"In the last one year, over 75 per cent of our customers using Amazon UPI are from tier 2 and 3 cities, showing the growing reach of UPI," the company claimed.

Besides local shops, customers can now use Amazon Pay inside the Amazon app to recharge their phone, DTH, send money to contacts, pay salaries to household help, pay for shopping on Amazon.in, it said.