Media Release

Doha, Nov 10: 'Ignite Possibilities', the renowned online keynote series run by ICC Advanced Toastmasters Club conducted its successful 13th segment on personal branding titled 'Branding Oneself'.

Alar Mel Mangai, the division G director reported that the attendees had the privilege of witnessing the marketing legend Prof Alan D’Souza who has reimagined Branding, Communications and Advertising. He is the former executive director, Mudra Communications Ltd, former president IIMA Alumni Association, Ahmedabad Chapter, founder member Mudra Institute of Communication Ahmedabad [MICA], founder Dean MICORE, former director Goa Institute of Management, founder dean Shanti Business School, founder dean Shanti Communication School.

He has been widely published. He has co-authored book titled 'Advertising and Promotions' – An IMC perspective, which has been published by Mc Graw Hill and used by several Business schools in India and abroad. His latest book 'Brand Magic' is a best seller on Amazon. He has won several awards and travelled to many countries as well. With his wide knowledge and experience in the field, he explained the basic elements of personal branding, brand equity, analyzing the target audience, brand loyalty and communication in a simple way with personalized examples. He gave ten important tools of branding and success. Namely,

Have a long term vision
Make it your mission to work towards to your vision
Constantly add to your brands’ value
Effectively manage your message
Constantly review where your personal brand is headed
There is no substitute for hard work
Have a healthy mind and healthy body
Give your time to good causes
Have a broad mind scope
Ask yourself the question, 'is what I’m doing making me really happy?'

After the session, In the Question & Answer, he answered a wide range of questions from attendees across the world. The session gave a clear understanding of how branding oneself keeps current in the chosen field, opens doors, and creates a lasting impression on clients. A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.

Attendees included many dignitaries across the globe. The session was anchored by DTM Christopher Almeida who is an ardent self-practitioner of branding at his work place and in toastmasters too. The photography was handled by Kedir Farah.