Musaffah: UAE Exchange Moves to New Premises
Media Release
Abu Dhabi, Jan 5: UAE Exchange, the leading global remittance and foreign exchange brand, recently opened its new spacious and more convenient premises at Musaffah Sector 10, in a move to enhance the service and value proposition of the brand to its loyal customers in and around Mussaffah.
The branch was inaugurated by Abdulla Humaid Ali Al Mazroei, chairman, and Dr B R Shetty, MD and CEO, UAE Exchange, in the presence of Sudhir Kumar Shetty, COO - Global Operations, other senior officials of UAE Exchange, special invitees, and the media.
The new branch is located in Meera Ahmed Abdulla Sultan Building, next to NMC Building, Mussafah Shabiya Sector 10. It is equipped with many customer-oriented features including 19 transaction counters.
The erstwhile Shabiya Sector 10 branch, which will hence be discontinued, was a vital link in UAE Exchange’s extensive network of close to 500 direct offices in 22 countries across five continents. It had been a favourite destination for almost the entire residential and mobile population of Mussaffah for many years. The brand has a very strong presence with over 90 branches in the UAE.
Speaking on this occasion, Mazroei said, “UAE Exchange is a trusted brand among the public. This trust was built over an eventful journey of three decades. Customers are the nucleus of our operations. Since inception, our Sector 10 branch has been popular among our esteemed customers for its committed customer service. Hence, this makeover was essential for better customer experience. This new branch will add greater focus to our pursuit of excellence in all spheres of our operations.”
Dr Shetty said “In three decades UAE Exchange has grown into a people’s brand globally. We have won customers’ trust and confidence by offering standardized and reliable customer service in enhanced environments across the globe. So no matter which branch our customers enter, they will get the same experience not just in customer service but also in its top-of-the-line look and feel too. In line with our standardization process, we have relocated the Musaffah branch to a more sophisticated environment.”
Sudhir Kumar Shetty, COO, Global Operations, said, “We have always brought in innovation to enhance customer experience without any compromise on quality. So apart from our reliable processes, value-added products and allied services, we have also brought in a sea change in branch sophistication to match customer expectation. This new more sophisticated branch premises with special facilities is yet another significant step towards this aim. With convenient branch timings, extensive multi-tasking counters, and various convenience features that we have carefully laid out in the new branch, it sure would be welcomed by all our customers in Mussaffah.”