Daijiworld Media Network – Mangaluru

Mangaluru, Oct 17: Much talked-about Tulu comedy show 'Private Challenge' featuring Tulunada Manikya Aravind Bolar and Daijiworld founder Walter Nandalike, which is running successfully on Daijiworld TV 24*7 channel will now feature on national digital platforms. By featuring on well-known OTT platforms like MX Player, Airtel Xstream, VI Movies (Vodafone Idea) and Hungama Play, 'Private Challenge' has become the first ever Tulu language show streamed on these national level digital platforms.

This has been made available by a Mumbai-based company named Movietone Digital Entertainment Pvt Ltd headed by Mangaluru origin Kavita Shetty. The company, established in 2014, is a major content aggregating and distributing company for the past 9 years. When OTT platforms are yet to accept the language of Tulu as a category, Movietone Digital has made it possible for Tulu content to be available on OTT platforms.

Kavita Shetty

"For the first time, Tulu web series ‘Private Challenge’ starring Tulunada Manikya Aravind Bolar and Walter Nandalike is now being showcased on OTT platforms like MX Player, Hungama Play, VI Movies (Vodafone Idea), and Airtel Xstream. So far, YouTube and Facebook have been the main streaming facilities for this show. This is a proud moment for all of us Tuluvas residing across the globe," says Kavitha Shetty who has walked an extra step to make this streaming possible on well-known OTT platforms.

Movietone Digital has taken this initiative to make Tulu language available for the world audience at large and that the content creators of this language should be recognized in all parts of the world. When the government of India recognizes the language, OTT platforms also need to appreciate the localization factor built in it.

The company, Movietone Digital Entertainment Pvt Ltd, is a major distributor of content to all OTT platforms. Also, it has its music label brand named ‘OnClick Music’ under which it exhibits multiple language film and non-film music. One of the achievements under the music label in 2022 is winning two national awards for the music of Marathi film ‘Me Vasantrao’. Apart from this, Movietone Digital is the only aggregating company which provides a dashboard for all its content partners which showcases reports, revenues and single click promotional links under one dashboard.

The company also has the distinction of introducing more than 100+ singers in the pandemic year 2020-2021 across India through online digital platforms.

Movietone Digital is a distributor of films for satellite, OTT platforms, DTH, cable television and Airflight rights of various movies in multiple languages. It also has a technical department which constructs websites, apps and e-commerce portals.

With this collaboration by Daijiworld and Movietone Digital, it is a great beginning for Tulu content to be explored on various platforms in future.

For more info on Movietone Digital Entertainment Pvt Ltd, log in into www.movietonedigital.com