Media Release
Udupi, Aug 15: Max Fashion, India’s largest fashion brand, launched its third store in Udupi at Mandavi Times Square Mall, Kalsanka here. The store that happens to be the 65th in Karnataka, is the extended promise of the brand to make the city more fashionable.
Scaling presence to over 200+ cities in India, the milestone launch is a big move towards strengthening its position in the coastal belt, Max makes a significant brand shift, introducing specially designed collection for the youth. The brand gears up for steady expansion across top tier and developing cities.
The store was inaugurated by Dr Jerry Vincent Dias, owner of Mandovi Builders & Developers and Prashant Paul – vice president, head retail operation, Max Fashion India along with the regional and store staffs.
The new store is spread over a total area of over 12,000 sq ft providing an international shopping experience for its customers.
Commenting on the launch Prashant Paul said, “We are very excited on the launch of our store in Mandavi Times Square Mall, Udupi. The store now comes with latest identity, to ensure an amazing shopping experience for our customers. We are overwhelmed by the love and acceptance by the customers, and this has inspired us to further develop our footprint in the city.”
With its new brand positioning, ‘Max Style Min Price’, the brand offers a unique retail experience at attractive prices. The collection for kids starts at Rs 129, and trendy styles for the fashion-forward youth are priced at Rs 199, onwards. With multiple fashion stories the store is a buzz with glam and style. Especially are the Cobalt Blue – collection that includes elevated cool styles and interesting silhouettes. This range for the young and contemporary audience adds bling to the festive range. The Comic Culture tees line has many graphics and designs from the world of anime movies, thematic and OTT series. Naruto & DragonBallZ, the two new additions to take over the anime frenzy.
About Max Fashion
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently with over 460+ stores and presence across 200+ cities; Max Fashion are the largest family fashion brand not only in the Middle East but also in India in the shortest span of time.
Max Fashion’s brand vision is to ‘democratise fashion’” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across apparel, footwear & accessories for men, women & kids.
Max Fashion is a true Omni-channel brand with outstanding online shopping experience through the maxfashion.com website as well as an engaging app which is enjoyed by millions of consumers.
For more information, visit https://www.maxfashion.in/in/en/