Daijiworld Media Network - Mangaluru (VP)
Mangaluru, Aug 12: Vivek Raj Poojary, a prominent Mangaluru businessman, has emerged as a major player in the agricultural trading industry, and hence featured o Forbes India, with a net worth of $700 million (Rs 6,000 crore) through his pioneering work in hydroponic saffron farming.
Vivek Raj Poojary, known for his innovative approach and success in both business and politics, has embarked on a ground-breaking venture that promises to revolutionize the agricultural industry. His indoor, high-quality saffron farming project using hydroponics is set to redefine saffron cultivation standards, ensuring consistent yields and superior quality.
Poojary's journey in innovation began in 2012 when he collaborated with Zimbabwe's deputy prime minister to develop iron ore mines. By 2014, he had joined the World Economic Forum, standing alongside Indian industry titans such as Mukesh Ambani and Anand Mahindra under the Confederation of Indian Industry. In 2016, Poojary ventured into spice farming and trading, quickly becoming one of the largest suppliers of spices, vegetables, and fruits across Asia, the Middle East, Europe, and the USA. His focus on indoor farming for saffron and medicinal plants aims to eliminate crop losses and guarantee 100% revenue.
Beyond his business achievements, Vivek Raj Poojary is committed to uplifting the community. He supports farmers by introducing advanced farming techniques, providing education for their children, and creating employment opportunities for locals. His charitable initiatives include healthcare camps for underprivileged communities, efforts to improve farmers' yields and livelihoods, and the establishment of educational centers to help young children break the cycle of poverty.
Poojary's company currently trades in 35 minerals from 72 countries and over 190 varieties of vegetables and fruits worldwide. In recognition of his significant contributions to business and society, he was appointed as the district In-charge of Chikkamagaluru by a prominent political party.