Mumbai, Jan 23 (IANS): Bollywood producer Pooja Bhatt believes that casting plays an important role in moviemaking, and an actor's personality must match with the character one plays. That is precisely the reason why she chose Indo-Canadian porn star Sunny Leone for the lead part in "Jism 2".

"We have done authentic casting in 'Jism 2'. We have taken Sunny Leone because we want a girl who plays that kind of part and persona," said Pooja on the sidelines of an event.

"It is very important that you cast authentically. Everyone talks about out-of-the-box casting but no one does it," added the the 39-year-old.

Pooja, who has made films like "Zakhm", "Jism" and "Paap", asserts that she likes to associate with people who are genuine.

"People talk about 'Zakhm' and then go and watch 'Jism'. The point is that we have decided to attach ourselves with only those who are audacious, be it Sunny Leone or anyone else; people who walk their talk and dare to stick their necks out," she said.

The actress-turned-filmmaker, daughter of Mahesh Bhatt, is currently busy with pre-production work of "Jism 2", which will go on floors soon.

Two male actors are yet to be finalised for the film.