Daijiworld Media Network – Riyadh

Riyadh, May 26: In a historic policy shift, Saudi Arabia will allow limited alcohol sales starting in 2026, ending a 73-year ban that has been in place since 1952. The move is part of the kingdom’s broader Vision 2030 plan and preparations to host major global events, including Expo 2030 and the FIFA World Cup in 2034.

Alcohol will be served only in designated luxury venues such as high-end hotels, resorts, and exclusive tourist zones including Neom, Sindalah Island, and the Red Sea Project. A total of around 600 locations across the country will be granted licenses.

Permissible beverages will include beer, wine, and cider, while stronger spirits will remain prohibited. Alcohol will not be allowed in homes, public spaces, or retail outlets, and personal production will continue to be banned.

Strict licensing and service regulations will govern the new system. Only certified venues with trained staff will be allowed to serve alcohol under close government oversight, with measures in place to prevent misuse and ensure alignment with Saudi cultural standards.

Officials view the change as a strategic move to attract international tourists, boost foreign investment, and create employment opportunities. Leading hotel chains are already adapting to the upcoming changes, anticipating a surge in global visitors.

Authorities have emphasized that any violations of the alcohol policy will result in penalties, underlining their intent to balance economic modernization with traditional values.