Daijiworld Media Network - Tirumala

Tirumala, Apr 14: The famed Tirumala Laddu has once again demonstrated its enduring popularity among devotees, with sales touching a record high this year despite recent social media controversies over alleged adulteration in ghee.

According to officials of the Tirumala Tirupati Devasthanams, devotees purchased a massive 13,95,43,231 laddus, while production stood at 13,94,75,055 — the highest ever recorded figures.

This surpasses last year’s numbers, when 12,18,53,535 laddus were sold and 12,19,89,405 were produced.

Officials pointed out that even during peak days in earlier years, daily sales never exceeded 3.75 lakh laddus, highlighting the significant surge in demand now being witnessed.

The growth has been attributed to improved quality control measures, including constant monitoring, establishment of new laboratories for sampling, procurement of high-quality ingredients, and recruitment of additional workforce. The Trust Board has also sanctioned incentives to workers.

Currently, around 700 workers are engaged in the temple kitchen (Potu), including 489 Sri Vaishnavite staff and 211 non-Vaishnavite helpers.

Monthly data further reflects the rising demand. In January 2026, sales stood at 1,26,77,250 laddus against production of 1,26,88,800. February recorded production of 1,06,79,400 and sales of 1,07,23,459, while in March, production reached 1,13,78,100 with sales touching 1,13,94,475.

Additional Executive Officer Venkaiah Choudary said preparations are in place to handle the expected summer rush and ensure uninterrupted supply of laddus to devotees.