London, Jun 24 (IANS): Actress Blake Lively has been roped in as the new face of Italian fashion brand Gucci.

She has been chosen due to her impeccable style and attitude, says Gucci creative director Frida Giannini, reports femalefirst.co.uk.

"She is a girl of extraordinary beauty and she's a girl who loves fashion. She has great taste in clothes. Although she's young, she's also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour," said Giannini.

Earlier, names like pop star Rihanna, actress Drew Barrymore, and actors Chris Evans and James Franco, have associated with the brand. Lively is excited about the collaboration.

"Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance I couldn't be more proud to be working with Gucci and its heart, Frida," said Lively.

She will star in a print campaign for its new fragrance, Gucci Premiere, and has even shot a TV promo for the perfume with director Nicolas Winding Refn.