Chennai, Mar 14 (IANS): Regular promotions via print, broadcast, radio and online medium are necessary, but Telugu director Madhura Sreedhar feels it is also very important to devise a personalized promotional strategy akin to the storyline of every film.

"I believe it's very important to have a personalized promotional strategy for every film. For my Telugu film 'Backbench Student', my lead cast sat on backbenches and attended lectures in an engineering college in Hyderabad. Since the story is about an engineering college student, I believed this type of promotions were necessary," Sreedhar told IANS.

"Since most students in college like to consider themselves as backbenchers, I could see them connect with my team when they sat alongside them in the classroom," he added

Mahat Raghavendra, Piaa Bajpai and Archana Kavi play the lead in "Backbench Student", which is releasing Friday.

The film revolves around the protagonist, who despite being a failure in college, succeeds in life. The story attempts to harp on the importance of nurturing one's talent, which people seldom believe in.

Shot predominantly in Hyderabad and Vizag, the movie was completed in about 50 days. Finding the apt cast was Sreedhar's biggest challenge.

"I'm known for making films with relatively new cast because of my budget constraints. I spent a lot of time searching for the apt cast for the film until I found Mahat, while Piaa and Archana were chosen subsequently," he said.

The film is produced by M.V.K. Reddy and has music by Sunil Kashyap.

Meanwhile, Sreedhar will begin work on Telugu remake of "Vicky Donor", tentatively titled "Dana Karna" soon.