Shanghai, Apr 11 (IANS): McLaren Mercedes and Gillette, the world's leading men's shaving and lifestyle brand, have agreed on a marketing partnership that will kick off at this weekend's Formual 1 Chinese Grand Prix here.
McLaren Mercedes team principal Martin Whitmarsh said: "As one of the most successful teams in Formula 1, McLaren has a long history of attracting and partnering with the world's top brands.
"Indeed, the ongoing relationship we enjoy with so many of our partners is not only a testament to the incredible return on investment we are able to deliver for them, but also to the shared values and loyalties that we've built together over many successful years."
"For us to initiate a new partnership with a major multi-national blue-chip brand like Gillette is a terrific opportunity for global promotional activity."