Bangalore, Dec 3 (IANS): Retail major Titan Tuesday unveiled a range of branded helmets for safety of two-wheeler riders, especially in the youth segment.

"Apart from being mandatory for safe and secure riding, a helmet has become an extension of its user's personality. The head gear has been designed keeping in view modern youth whose helmets form a part of their identity," Titan Company Ltd managing director Bhaskar Bhat told reporters at the launch.

Priced from Rs.1,495 to Rs.3,495 each, the Tata group firm's Fastrack' helmets come in 24 variants for men and women in a range of colours and graphics to make a statement of style.

"India has one of the highest numbers of two-wheelers in the world. With unorganised players driving the helmet business, the category has a huge potential in the Rs.400 crore organised and branded market, accounting for 45 percent of the retail segment," Bhat said.

Using its in-house design, marketing expertise and retail footprint, the company forayed into helmets sector, which is under-served with quality products for safety and comfort of two-wheeler riders.

"Helmets are our Fastrack's latest offering to a young audience. Being in the business of youth fashion accessories, helmets are a natural extension for us after watches, sunglasses and bags," Titan chief marketing officer Ronnie Talati said on the occasion.

As many youth use protective gear to make bold fashion statement, young bikers can wear trendy helmets without compromising on safety, he said.