Yangon, March 9 (IANS): Myanmar will be presented the award of World's Best Tourist Destination for 2014 by the European Union Council on Tourism and Trade soon, media reported Sunday.

The award is aimed at boosting Myanmar's tourism industry and promoting tourist attractions in the country which is famed for its unique cultural heritage not only in Asia but also in the world, Xinhua reported citing New Light.

The award is presented based on ethics for tourism industry, safety of tourists and preservation of cultural heritages designated by the UN Tourism Division, Unesco and the European Union Council on Tourism and Trade.

The World's Best Tourist Destination Award, introduced in 2007, is one of the highest accolades in the travel and tourism industry in the world.

Additionally, in the wake of dramatic increase in tourist arrivals, Myanmar plans to introduce travel insurance services. However, the number of applicants is still low.

To enhance development of its tourism industry, Myanmar opened four entry and exit points on the Myanmar-Thai border in August last year.

Meanwhile, visa-on-arrival facility for visitors from 48 countries and regions has also been offered to facilitate their travel to the country.

In 2013, Myanmar attracted over two million tourists, of whom 1.14 million entered through border gates and 885,476 through airports.