New Delhi, Nov 20 (IANS): Uninor Thursday announced the appointment of Vivek Sood as the chief executive officer (CEO) of the company.

"Morten Karlsen Sorby steps down as CEO of Uninor due to illness in his immediate family and will assume a new role in Telenor Group," a company statement said here.

Uninor has also appointed Upanga Dutta as new chief marketing officer replacing Rajeev Sethi, who moves to Grameenphone as its CEO.

All the changes are effective Dec 1, 2014, but Morten will remain as an advisor to the Uninor top management until Jan 1, 2015, it added.

"Grameenphone and Uninor are currently experiencing significant market growth and they are both delivering on the strategic ambition of Internet for All. Combined, the two companies represent nearly 90 million mobile customers," said Sigve Brekke, executive vice president and head of Telenor in Asia.

"Grameenphone is an undisputed market leader in Bangladesh and Uninor continues to capture market share in India. With these executive changes, Telenor aims to stimulate further growth and strengthen our position with customers in these markets," Brelkke added.

Sood is moving back to India from his position as CEO in Grameenphone, the largest mobile operator in Bangladesh.