Khaleej Times

DUBAI, Dec 21: Ever thought of winning a plane? As a prize, that is! Sounds too good to be true? Wait a moment. As in the past, Dubai announced yet another surprise to the world, by offering, for the first time ever, a chance to win a plane. The offer comes as part of the Dubai Shopping Festival (DSF) bonanza that kicked off yesterday.

Damac Properties, a ‘Support Sponsor’ of the event, yesterday announced their DSF promotions, wherein shoppers can try their luck at winning a brand new Eclipse 500 Jet, worth Dh5.5 million. The real estate company will also present a Jaguar to every new customer buying a Damac property during the DSF 2006.

Speaking to Khaleej Times, Peter Riddoch, CEO Damac Properties, said: “We are pleased to announce the largest promotions ever in DSF, worth over Dh87 million. During DSF, Damac witnessed a 50 per cent increase in sales in 2004, 85 per cent in 2005, 105 per cent in 2006 and the company is optimistic about further sales growth in 2007.”

Riddoch added: “As a ‘support sponsor’, we are showcasing the spirit of DSF to the world. Damac’s promotion is in line with the DSF philosophy of providing an overall rewarding shopping experience where every customer wins. It is also the largest promotion ever during DSF. We are confident it will further add to the excitement and attraction that DSF enjoys globally.”