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Mumbai / New Delhi, Oct 12: The Apparel, Luggage and Accessories division of Reliance Retail has announced the launch of their first Apparel specialty store "Reliance Trends" in Gurgaon.

Reliance Trends store at Ambi mall offers about 100 best Indian and International brands in 30,000 square feet of shopping area. The mall has been designed and furnished international designers to offer high quality and its unique store layout gives consumers a lavish shopping experience.

Riding on the tremendous success at Reliance Mart in Ahmedabad, the apparel division of Reliance Retail is well on track to democratise fashion and make it attainable to the masses.

The company is offering solutions to common maintenance problems through its state of the art innovative products like ever-white shirts, anti-stain trousers, wrinkle-free range of garments, aromatic clothes for infants and quick- dry sports wear that ensures optimum moisture management.

For the first time in organised retail, Reliance Trends is introducing a Made to Measure tailoring service, offering customised fits to all the customers buying fabrics from the store at prices comparable to their neighbourhood tailors.

Reliance Trends is offering a homogeneous mix of private labels and brands across men's, women's and children's categories. The Network range of garments comprises of formal office wear collection for men and women, while the Netplay range, showcases a smart casual collection for the evolving workplace. The DNMX range has been developed with a clear focus on the youth of India, offering them exclusively crafted fashion garments like Denims, T shirts etc.

Sparsh range of Indian wear for women, offers the finest collection of Salwar Kurtas, Churidars and a fast evolving Mix n Match range of garments. An exclusive label, Panda , has been developed for infants and toddlers , while the Frendz range of garments would compliment the wardrobes the growing generation of boys and girls.

Apart from these private labels, the store is also offering some of the most renowned brands in the country like Lee, Wrangler, Peter England , John Players, Black berry's, Gini n Jony , Liliput , Indigo Nation , Biba and designer labels like AND either directly or through their sub brands, most of these exclusively for Reliance Trends.