Times of India
Mangalore, Nov 23: Mangalore: Avid listeners of radio can spend happy hours tuned in to non-stop chartbuster music, loads of humour and gossip. Radio Mirchi 98.3 FM, the first private radio station, launched its studio in the city on Friday. It went on air in the evening.
Kiran Kumar, station head, told reporters that Radio Mirchi would offer creative yet localized content for the city, with a mix of Kannada, Hindi and Tulu to cater to the local population. Kumar said the programming was created to revitalize radio listening in the city.
Amit Satpathy, cluster head, Karnataka and Kerala, said the programme content would be reviewed every three months, and changes would be made based on feedback from the listeners.
RJ Vishwas Kamath
Usha Singh, programming head, said the city would wake up to ‘Filter Coffee’, followed by ‘Hello Mangalore’, a charged-up breakfast show. For women, there is an exclusive programme ‘Bombat Bhama’ and ‘Bitti Ticket’ would give the latest from the Kannada film industry.
The channel initially would be on air for 18 hours, starting at 6 am. The reach may be beyond Mulky, said Kumar, adding that actual signal strength would have to be tested for reception at Udupi and Manipal.