Thiruvananthapuram, Aug 29 (IANS): European and American food lovers will soon be treated to the popular Kerala banana chips snack launched by the Manjilas Group here on Monday.

Contrary to the available version of the same banana snacks which are available in fried five milimetre thickness, this newly launched ones will be paper thin chips of one mm thichness using less oil.

The Thrissur-based group that markets its products under the brand name 'Double Horse' has a core business of rice and rice-based products. The company intends to use Kerala grown bananas only using modern equipment. 

The product was launched here by South Indian actress Shobhana, who is also the company's brand ambassador.

"We target the Western world as this is one market, where banana chips is not generally available . Already we supply our products to western countries and this new product is going to get an excellent response," said company official Sunil P.Krishnan.

Packed in attractive three layer nitrogen sachets, the product will have a shelf life of a year and a 30 g packet will cost Rs 25.

The ISO certified group began operations in 1959, the company today sells over two dozen varieties of rice, besides more than 100 rice-based and other products which reaches to more than 90 countries.